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Overstock.com Adds Country Duo Joey+Rory
as Company Spokespersons
SALT
LAKE CITY, Oct. 1 -- Overstock.com, Inc. (Nasdaq: OSTK) today announced
that the online shopping site has added county music duo Joey+Rory to
the list of Overstock.com spokespersons, naming the couple as the focus
of a nationwide ad campaign.
Beginning
today the husband and wife team of Joey Martin and Rory Feek will be
seen as the new face of Overstock.com as the company launches a new 60
second "At home with the O" ad campaign, which features two television
commercials filmed at the couple's 1870's farmhouse and family
restaurant near Nashville, Tenn. The first of the two commercials
debuts nationally today.
"Joey
and Rory are a perfect fit for Overstock.com; they represent us well
and the people who shop with us," said Overstock.com's Stormy Simon,
senior vice president of marketing and customer care. "They're a loving
couple with strong values, and we happily welcome them to the Overstock
family."
Alan
Bunton, Overstock.com's creative director discovered the couple during
their appearance on Country Music Television's 2008 singing
competition, "Can You Duet." The couple's exposure as finalists on the
show opened the door to Overstock.com.
"As
I watched I couldn't help but be attracted to them," Bunton said.
"They're immensely talented, but also humble and human -- a natural fit
for Overstock.com and the customers we serve."
Joey+Rory join NBA all-star, Carlos Boozer and spokeswoman Briana Walker as representatives for Overstock.com.
"We're
thrilled and humbled to have been singled out by Overstock.com to
represent their company and their values," stated Joey+Rory. "We're
honored that they recognize the value in the simplicity of our
lifestyle and music and have allowed us to remain authentic."
About Overstock.com
Overstock.com,
Inc. is an online retailer offering brand-name merchandise at discount
prices. The company offers its customers online shopping opportunities
for convenient bargains, while offering its suppliers an alternative
inventory distribution channel. Overstock.com, headquartered in Salt
Lake City, is a publicly traded company listed on the NASDAQ Global
Market System and can be found online at http://www.overstock.com.
Overstock.com(R)
is a registered trademark of Overstock.com, Inc. All other trademarks
are the property of their respective owners.
This
press release contains certain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of
the Securities Exchange Act of 1934. Such forward-looking statements
include, but are not limited to, statements regarding how long they
will be the focus of the company's ad campaign and the suitability or
fitness of spokespersons for the company. Our Form 10-K for the year
ended December 31, 2007, our subsequent quarterly reports on Form 10-Q,
or any amendments thereto, and our other subsequent filings with the
Securities and Exchange Commission identify important factors that
could cause our actual results to differ materially from those
contained in our projections, estimates or forward-looking statements.
SOURCE Overstock.com, Inc.
Overstock.com “Love Story” featuring Joey + Rory
Overstock.com “If Not For You” Christmas Ad Featuring Joey + Rory
Joey and Rory are featured in Overstock.com’s new "At Home With The O" campaign, Says Overstock, “Their honest and humble approach to life and love is evident in everything they do. We are proud to welcome Joey and Rory to the Overstock family and honored to be a new part of theirs”
